Radial Technology Marketing, 2024 to Present

Domain Expertise: Generative and agentic AI, cloud and AI-ready infrastructure, SaaS, app modernization, security, hybrid work technologies, retail media networks in B2B and B2C enterprise, commercial, and startup companies across industries.

Consulting Partial Projects List, 2024 — present

Note: Writing samples linked below; strategic plans available under NDA.

  • Senior consulting strategist, researcher, and writer for C&Z Marketing on Cisco’s 2026 Partner 360 program, developing core marketing launch “asset kits” for more than 30 global Cisco preferred partners on a project that served 266. Delivered foundational messaging and five additional high-value campaign assets to each partner in a three-to-four week start-to-finish timeframe, January to March, 2026. Core content focused on partners’ ability to deliver key Cisco solutions, including cloud and AI-ready infrastructure, and security, networking, and business collaboration technologies. Developed and ran AI workflows using Google and Anthropic models to meet the project’s volume and velocity requirements.

  • Serving as the fractional CMO for a green-energy greenhouse startup, consulting on business planning, go-to-market strategy, and operational development. Establishing AI workflows for efficient startup operations.

  • Research and produce business outcomes-centric customer success stories for Big Sky Communications clients, including 1Password, Adobe, Airtable, Google Cloud, Neo4j, and ServiceNow, meeting each client’s specific requirements for compelling and differentiated content, interesting story approaches, and brand voice and tone. Primary focus of these stories is the adoption and use of AI technologies to achieve the business outcomes end-user customers are seeking.

  • Working with Big Sky Communications, conducted in-depth, multi-stakeholder customer success program assessments (Snowflake, JP Morgan) to guide these companies’ customer program investments for 2025 fiscal year, in 2024/2025. Key part of this work included identifying ways in which to scale programs using AI technologies.

  • Working with Big Sky Communications, assisted with development of integrated IT/AI product messaging for client ServiceNow, 2025.

  • Content strategist and content development lead for Quietly, Inc., on the launch of the DoorDash Ads business unit’s first website. Created and managed the development of core how-to, customer success, and custom research content to drive and build organic engagement through 2025 and early 2026, leveraging a robust AI toolset.

  • Senior strategist and writer for C&Z Marketing on the 2025 Google Cloud Partner Investment Program, designed to drive partner-sourced revenue in target portfolio areas, including cloud and AI infrastructure and solutions. Assisted in the development of project scoping and approach, and developed complex, customized event and campaign content for five premiere global Google Cloud partners. Assets included white papers, blogs, customer success stories, webinars, videos, content syndication and two-touch email campaigns, with all outcomes measured against revenue goals, 2025.

  • Developed a multi-phase plan to architect and execute a marketing strategy designed to grow the WatchPoint Logistics business with a strong focus on customer acquisition, 2024.

  • Designed and ran RFP for a baseline brand health study for FranklinCovey with the goal of informing investment decisions to build the brand and win the “first call” position in the minds of senior leaders seeking to improve organizational performance, 2024.

  • Developed refreshed website content for autonomous vehicle startup May Mobility. Produced scripts for :60, :30, and :15 video series, 2024.

  • Developed refreshed website content for AI-powered contact center platform CentrePal, 2024.

  • Researched and produced content for FranklinCovey brand awareness campaign, 2024.

  • Researched and developed an influencer marketing strategy for Calendly, 2024.

  • Researched and developed a business plan for a Columbia Gorge, WA, independent newspaper, using census, subscription pricing, and advertising data to determine both a recommended growth strategy and an exit strategy for the publisher.

Writing Samples

Access them here.